Business Times | Taking pre-order route creates certainty in a pandemic

Business Times | Taking pre-order route creates certainty in a pandemic

INSTEAD of slashing prices at the end of the season, fashion designer Gin Lee had an idea to bring the markdown to the start of the season, but with a catch: Customers would have to make a pre-order.

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ShopBettr | Can the pre-order business model help slow down fashion production and consumption?

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