GINLEE was founded in 2011 by Singaporean and Israeli designers Gin Lee and Tamir Niv with a mission to make fashion matter. Their clothes are designed to flatter a myriad of shapes and sizes, which explains the significant use of pleats (a signature of the brand) and the airy silhouettes. Besides striving for the most flattering yet comfortable fit, each garment is designed to produce minimum waste, with sustainably-sourced fabrics that have longevity. Quantity is also kept at a minimum to prevent excess inventory. In trying to be even more sustainable, GINLEE has an order-on-demand service where garments are made-to-order. Customers going for this option will have to wait three to five weeks, but you get 15% off your order.
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