The New Paper: Up your style game
The local independent womenswear label has opened its first flagship store at Raffles City Shopping Centre (#02-35).
Established in 2011 in Israel by Singaporean designer Gin Lee and named Emerging Designer of the Year at the 2016 Singapore Fashion Awards, it is known for its minimalistic designs with subtle and fine detailing.
Ginlee is also one of the few home-grown brands that offers spring/summer and fall/winter collections (from $138, with a size range of EU 32 to 42 for certain designs).
The store's aesthetic is largely inspired by the label's portrayal of women who are confident and comfortable in their own skin, whose love for outdoor exploration and nature does not deter them from looking great.