Opened in October last year,  this inviting space is the second outlet for the Singapore label which is best known for its pleated garments that celebrate the homegrown brand’s Mediterranean roots. The concept store allows customers to discover the “Ginlee Make” experience which eradicates the mass, ready-made process observed in the fast fashion industry by allowing customers to customize their own accessories like bags and cushion cover upon their visit. This includes having the choice to select the designs and colours they would prefer, followed by a chance to watch the pleating craftsmanship and steaming done in front of them. The store also extends its sustainability efforts with the Get-Order-On-Demand (GOOD) scheme that rewards shoppers with a 15 per cent discount if they are able to wait three to five weeks for their orders to arrive.

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