The tender relationship between brand and supplier is what champions the effectiveness of a pre-order model. Founders of brands emphasise on the importance of flexibility and sharing the same values when it comes to producing fashion. Gin Lee, co-founder and designer at GINLEE Studio, mentions that in order to follow through with pre-orders, she prioritises working with factories that align with their production values. The brand recently launched GOOD, short for Get-Order-On-Demand, which focuses on slowing down fashion and creating less waste.

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