With catalogs and measurements for the latest styles at shoppers’ fingertips, shopping online is as easy as a click of a button, but this may also mean that shoppers are quick to jump on trendy items without factoring their longevity.

GINLEE is one Singapore-born-and-bred fashion retailer that aims to upend this shopping behavior, by creating thoughtful pieces that are meant to be mainstays in people’s wardrobes.

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