How can we balance production and consumption with a finite pool of resources? The challenge is particularly pronounced in industries such as fashion, but even there it is possible to operate with less wasteful outcomes and nudge consumer behaviour, while upholding principles of quality and longevity. GINLEE Studio shows a way forward. 

The inherent contradiction that lurks between the concepts of production, consumption, and sustainability represents one of the most difficult conundrums to grapple with today. In response, more designers and consumers are turning to circular principles to guide their decisions and choices, and seeking new approaches to old systems that are no longer acceptable in terms of the resource-waste equation.  

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