The show will present 25 homegrown labels.

Singapore’s virtual fashion festival Front Row will be held from 20-29 August, according to an announcement.

Front Row is an inaugural 10-day festival organised by Daniel Boey Creatives and AP Media and is supported by Enterprise Singapore. It is a free-to-view season-less virtual event, allowing visitors to access various regional fashion labels from their own connected devices.

The show will present 25 homegrown labels, including Elohim by Sabrina Goh, Ginlee Studio, Graye and Holtan Vibes. The brands will be showcasing their collections through virtual fashion shows, motion editorials, fashion filmlets, and animation with the use of digital elements such as green screen technology.

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