Singaporean non-profit trade association Textile and Fashion Federation (TaFF) will launch an e-commerce platform in support of local fashion labels.

Oneorchard.store, scheduled to go live on June 19, is designed to showcase and facilitate exposure of a range of locally-based designers from emerging to established labels. The platform is conceived of as a means to face current challenges in the industry and present an opportunity for sustenance within the Singapore retail market.

The initiative has been borne out by a TaFF consumer survey showing the popularity of shopping on label e-commerce platforms amongst respondents in spite of the impact of Covid-19.

TaFF’s portfolio of homegrown talents range from retailers in womenswear to accessories and childrenswear. Participating brands include Adrian Furstenberg, Ans.ein, Bells & Birds, Carrie K, Forbidden Hill, Ginlee Studio, Hher, Josee P, Ling Wu, Minor Miracles, Oeteo,  Plain Supplies, Quintessential, Ranee of Sarawak, R y e, Shirt Number White, The Form, Top Middle Base (Nena), Weekend Sundries and Ying The Label amongst others.

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