Gin Lee, founder of Ginlee Studio: “We wanted to design a process and product that work towards a ‘Make In Shop’ concept for Great World City.

As we’re best known for our pleated items, we figured that if we are able to pleat on the spot, then that would be great. Hence, our shop-cum-workshop space has a built-in steamer to set the pleats on-the-spot.

We’ve also designed products to suit the ‘last-mile production’ process in-store. For instance, when a customer places their order for a pleated bag, we’ll proceed to make it for her in-store which makes the experience more personal as they can customise their own version too.  

By introducing this experience to the new shop we are able to realise a more sustainable way of making our products.”

Read full feature here.