Pleats on dresses, pleats on blouses, pleats on masks. You could say that Ginlee Studio has a thing for the geometric folds that are so often found on their minimal, modern womenswear.

Now, the local fashion label is using their pleats to make a point. As an antidote to overproduction in fashion, the brand has launched “GINLEE MAKE”, a customisation service that lets you design your own pleated bags, pouches and cushion covers. “By introducing this experience, we are realising a more sustainable way of making our products,” shared label co-founder, Gin Lee.

Read full feature here.